In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and other realities regarding modern B2B advertising and marketing. We go over how the acquiring journey is now entirely fragmented and the way that neighborhood structure can aid online marketers retake control of the exploration … Read More